Thomas Lefebvre
Co-founder & CEO
Ex-growth lead at two DTC brands (€30M combined revenue). Spent 4 years running creative testing the hard way, by hand, at 2am, in spreadsheets. Reacast is the tool he kept wishing existed.
About Reacast
E-commerce teams shouldn’t spend their weeksguessing what to post.
The answers are already in the feeds, millions of organic videos showing, publicly, what a market responds to. Reacast turns those signals into creative decisions.
- organic videos analyzed
- 41M+
- brands monitoring their market
- 900+
- founded in Paris
- 2024
- people, one obsession
- 12
The problem we saw
Everything got optimized. Except the creative.
Media buying, logistics, pricing, attribution, e-commerce industrialized everything. Then creative stayed behind: a weekly debate between intuition, HiPPOs and whatever the founder saw on TikTok last night.
~70%
of ad performance is explained by the creative itself, yet creative is the least data-driven part of e-commerce.
12h
per week spent by a typical content team scrolling feeds, screenshotting competitors and second-guessing what to film.
1/40
posted videos becomes a repeatable winner. The other 39 are cost. Reacast exists to flip that ratio.
Our mission
Turn observable social signals into creative decisions.
Every day, your market tells you exactly what it wants, in comments, watch time, share velocity and the formats brands keep repeating. Reacast reads those signals at scale, clusters them into proven concepts, and helps you ship your version before the window closes.
The winning idea for your next ad is already published. Our job is to make sure you’re the one who sees it first.
Why now
Three shifts made Reacast possible and necessary.
Organic became the strategy
TikTok, Reels and Facebook Reels rewrote distribution: native, creator-style content now outperforms polished ads and the winners are visible in public feeds, in real time.
Creative velocity exploded
A brand that shipped 5 creatives a month now competes with brands shipping 50 a week. Manual monitoring can’t keep up. Neither can intuition.
AI can finally read video
For the first time, machines can extract hooks, structures and angles from raw footage at scale, turning millions of public videos into a decision layer.
Built by operators, for operators.
Mid 2024
The frustration
Two e-com operators spent months manually tracking competitors’ organic videos in spreadsheets. The pattern was obvious, the workflow was broken.
Late 2024
First prototype
A scraper, a scoring heuristic and one hypothesis: outlier organic videos predict what converts. It held. Painfully well.
2025
Reacast v1
Discover, Concepts and Competitors shipped. 900+ brands started monitoring their market instead of guessing at it.
2025
Recreate Studio
The bridge from inspiration to output: adapt a proven concept to your product and generate a publish-ready 9:16 video.
2026
The full loop
Video Editor, reporting and multi-brand close the loop: Discover → Analyze → Recreate → Grow, inside one product.
Product principles
Four rules we don’t break.
Show the proof, not the promise
Every claim in the product points to an observable video, a real metric, a visible pattern. No black boxes.
Organic first, always
Paid media distorts signals. Public organic content is the most honest dataset about what a market actually responds to.
Speed is a creative feature
A trend spotted 3 days late is worth nothing. Every workflow decision is judged by how much time it removes between signal and shipped video.
Concepts over videos
A single winning video is luck. A repeated structure is a strategy. We optimize for patterns, not virality.
Founding team
Two people who lived the problem.
Camille Roussel
Co-founder & CTO
Previously built video-understanding pipelines at a leading AI lab. Believes the next creative advantage belongs to teams that can read content at machine scale and act on it the same day.
The ideas that work. For your brand.
That’s the whole company, in one sentence. See what it looks like in practice or come build it with us.